Spotify Wrapped, TikTok—Maybe the Algorithms Are Losing Touch

In a world dominated by algorithms, it’s easy to think that everything we see and hear is personalized just for us. But recent trends on platforms like Spotify Wrapped and TikTok suggest that maybe the algorithms are losing touch with what we truly want.

Spotify Wrapped, the yearly recap of your most-listened-to songs, artists, and genres, has become a popular tradition among music lovers. But many users are finding that their Wrapped playlists aren’t as reflective of their tastes as they’d like.

Similarly, TikTok’s algorithm, known for its ability to serve up viral videos tailored to each user’s interests, seems to be missing the mark for some. Users are reporting seeing content that doesn’t align with their preferences, leading to frustration and a sense of disconnection.

It begs the question: are the algorithms that once seemed so all-knowing actually losing touch with our true desires and tastes?

As we rely more and more on algorithms to curate our online experiences, it’s important to remember that they are not infallible. Human input and feedback are crucial in ensuring that the content we see is truly personalized and relevant to us.

Perhaps it’s time for platforms like Spotify and TikTok to reassess their algorithms and make adjustments to better serve their users. After all, what good is personalization if it doesn’t actually reflect who we are?

So the next time you see a playlist or video that doesn’t quite hit the mark, remember that algorithms are not perfect. And maybe it’s time for a little human touch to bring back the true personalization we crave.